Amidst the season for annual conferences and events, many associations are facing a familiar challenge:

• Event spaces are smaller, sponsorships and sales are down.

• Attendance is lower than ever.

• You’re hosting fewer events, maybe in more modest venues.

• Yet, your members are telling you they need your support now more than ever.

What’s behind this shift? It’s not unique to your sector. Associations across all industries are feeling the effects of double uncertainty: economic and political. In a fully globalised world, no member is isolated from these challenges.

But value-adding, revenue-generating events can still be at the heart of your association’s offering. By adapting your strategy and aligning your events with the realities of today’s global landscape, it's possible to:

• Uncover new ways to boost event attendance and engagement-even in uncertain times.

• Reimagine your sponsorship and sales strategies for maximum impact.

• Position your events as essential, must-attend experiences for your members.