What Is Corporate Voice?
Corporate voice is how your organisation communicates with its audiences. Not just the message but the tone and style of engagement. It reflects who you are, what you do, and who you serve. Whether addressing stakeholders, members, or supporters, your corporate voice shapes your association’s perception and impacts outcomes.

But I’m an Association, Not a Corporation!
Every organisation, including associations, needs a corporate voice. Larger associations with big teams and agencies writing copy benefit from a unified tone for consistency. Smaller associations must create a voice that feels organisational, not individual. 

When audiences read your communication, they should instantly recognise your identity from your tone, not just your brand and content.

How to Develop your Corporate Voice

First, understand your audience(s). Remember, you likely have more than one. Second, decide how you want to be perceived - friendly, authoritative, thoughtful, fun. Then, test your ideas with unbiased audiences. Collaborating with an external partner like Hexagon can help you avoid blind spots.

Already Have a Corporate Voice?
Even if you have established your tone, it’s crucial to regularly refine it. External feedback ensures your voice strikes the right balance. The more you learn, the more effective your communications will become.