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4 weeks since 4 July: 4 lessons

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4 weeks since 4 July: 4 lessons

The way UK trade associations speak to government has shifted considerably in the weeks since the general election. A new style of government and governing requires associations to evolve their engagement strategies. Here are four lessons on how trade associations can adjust their style to ensure they continue to campaign effectively. 

No-Frills Deliverables

Gone are the days of a cautious shadow team and a government dragging its feet on policy. The current administration is bold and committed to delivering its programme across all portfolios. There's little room for grandstanding; it's all about getting things done. Trade associations must align with this pragmatic approach, focusing on concrete, actionable proposals that align with the government's priorities.

Hexagon has refreshed several message houses of our associations, ensuring they speak to the new government’s focus and priorities.

Quick Out the Blocks

The government's rapid legislative pace means that sectors affected by new laws need immediate access to key decision-makers to voice their concerns and suggestions before laws are finalized. Department officials are clear on their objectives, leading to quicker legislative progress. 

Hexagon has implemented a rapid response service for trade associations, which quickly analyses the stream of new legislative proposals and arrange meetings with relevant officials and new MPs, ensuring that our association’s views are considered early in the legislative process.

Plain Speaking, Human Face

This government clearly prioritises straightforward communication over evasive media lines. Trade associations will need to adjust to this new style, benefiting from more transparent interactions but also needing to mirror this plain-speaking approach in their advocacy.

Hexagon is advising associations who will benefit from having fresh eyes on their messaging, ensuring that it passes the common sense, plain speaking test.  

Conservatives Down, But Not Out

While the opposition is still finding its footing, the Conservative benches remain filled with seasoned political heavyweights adept at holding the government to account. As they work towards finding a successor to Rishi Sunak, their influence and scrutiny will only grow.

Hexagon continues to broker relationships between associations and opposition Parliamentarians, given that their role in legislating, Select Committees, APPGs and beyond will continue to shape the political agenda. 

Conclusion

Re-calibrating your message at speed to face this new government can be a demanding task. By focusing on concrete deliverables, engaging swiftly with decision-makers, embracing straightforward communication, and maintaining strong opposition contacts, trade associations can navigate this new landscape effectively. As the government continues to push its ambitious agenda, staying agile and responsive will be crucial for these organizations to maintain their influence and advocate successfully for their sectors. 

The way UK trade associations speak to government has shifted considerably in the weeks since the general election. A new style of government and governing requires associations to evolve their engagement strategies. Here are four lessons on how trade associations can adjust their style to ensure they continue to campaign effectively. 

No-Frills Deliverables

Gone are the days of a cautious shadow team and a government dragging its feet on policy. The current administration is bold and committed to delivering its programme across all portfolios. There's little room for grandstanding; it's all about getting things done. Trade associations must align with this pragmatic approach, focusing on concrete, actionable proposals that align with the government's priorities.

Hexagon has refreshed several message houses of our associations, ensuring they speak to the new government’s focus and priorities.

Quick Out the Blocks

The government's rapid legislative pace means that sectors affected by new laws need immediate access to key decision-makers to voice their concerns and suggestions before laws are finalized. Department officials are clear on their objectives, leading to quicker legislative progress. 

Hexagon has implemented a rapid response service for trade associations, which quickly analyses the stream of new legislative proposals and arrange meetings with relevant officials and new MPs, ensuring that our association’s views are considered early in the legislative process.

Plain Speaking, Human Face

This government clearly prioritises straightforward communication over evasive media lines. Trade associations will need to adjust to this new style, benefiting from more transparent interactions but also needing to mirror this plain-speaking approach in their advocacy.

Hexagon is advising associations who will benefit from having fresh eyes on their messaging, ensuring that it passes the common sense, plain speaking test.  

Conservatives Down, But Not Out

While the opposition is still finding its footing, the Conservative benches remain filled with seasoned political heavyweights adept at holding the government to account. As they work towards finding a successor to Rishi Sunak, their influence and scrutiny will only grow.

Hexagon continues to broker relationships between associations and opposition Parliamentarians, given that their role in legislating, Select Committees, APPGs and beyond will continue to shape the political agenda. 

Conclusion

Re-calibrating your message at speed to face this new government can be a demanding task. By focusing on concrete deliverables, engaging swiftly with decision-makers, embracing straightforward communication, and maintaining strong opposition contacts, trade associations can navigate this new landscape effectively. As the government continues to push its ambitious agenda, staying agile and responsive will be crucial for these organizations to maintain their influence and advocate successfully for their sectors.